The event is completed as Royal Bank of Canada (RBC) and Canadian Tire Corporation have formally launched a strategic loyalty partnership that links the RBC Avion Rewards program with Canadian Tire’s Triangle Rewards system. This collaboration caused the keyword anadolu efes – baskonia to trend alongside retail and loyalty news, as many Canadians searched for details on the new rewards initiative.

On January 13, 2026, the companies confirmed the partnership’s launch, enabling eligible RBC credit and debit cardholders to link their cards to Triangle Rewards. This linkage allows members to earn accelerated Canadian Tire Money rewards when shopping at Canadian Tire, SportChek, Mark’s and other Canadian Tire retail banners.

Under the terms of the agreement, linked participants receive triple Canadian Tire Money on qualifying purchases at participating Canadian Tire locations when they pay with a linked RBC card. The launch also introduces exclusive offers through both RBC and Avion Rewards beginning immediately.

Both organizations have stated that later in 2026 additional functionality will be introduced, including the ability to convert Avion Rewards points into Canadian Tire Money. This feature is confirmed by the companies but has not yet been fully rolled out.

RBC executives emphasize that the partnership expands the reach of their Avion network by integrating it with one of Canada’s largest retail loyalty programs. Canadian Tire leaders describe the move as part of their broader strategy to grow Triangle Rewards membership and strengthen customer engagement.

The partnership is live now for eligible customers, and both corporations encourage members to link their accounts to begin earning enhanced rewards on everyday purchases. Additional promotional details and terms are available through the respective loyalty program platforms.

Sources
• Retail Insider
• Canadian Tire Corporation